Example User Tests and Reports
User Test: Restructuring a Navigation
User Test: How Can we Improve Hotel Reviews?
This NY Times article features user data which I compiled
User Test: Which pricing display do users understand better?
User Test: Do users prefer masonic or scrolling layout for hotel photos
User Test: Where to place hotel description
User Test: User priorities on hotel details page
Why do I test?
Generally, it’s the only way to ensure software success.
Identify problems, bugs, and stumbling blocks that we have overlooked by being too familiar with the product.
Validate assumptions about design “improvements” (or let go of those assumptions if they turn out to be wrong).
Convince leadership, finance, and engineering teams that design is a worthy investment.
Perform basic A/B tests and compare designs against one another, or against a competitor.
Learn about how different demographics react to different designs.
And finally, because I always learn something about another part of the product that I wasn’t looking for!