I was asked to redesign our resort details page, which involved a deep reorganization of the data. According to user feedback, they were confused about their options and overwhelmed by the number of results.

Before

Originally every single listing (a listing is a set of days that a user can book) was separated out into its own card. This was extremely hard to scan and made it difficult for the user to find their desired date, since sometimes a resort will have 100+ listings. There were also limited or missing filters, which exacerbated the issue.

After

I revolutionized the room selection section but grouping all listings for a single room type into a Room Type section where they could see an example image and room details, and then see the available stay lengths (usually there are only three stay lengths, e.g. 4-night stays, 7-night stays, 10-night stays). From the Stay Length categories, they can then select their specific week from the Available Dates dropdown. This was a fantastic change for our user experience, both externally, internally, and to sell the product to new clients.

Organizing Content in a Efficient, Easily Selectable, and Intuitive Manner

Originally every listing had its own card. This was overwhelming and hard to scan. In my changes, I divided the data into categories (number of nights), and then allowed the user to select their dates for that number of nights. It reduced redundancy and condensed the relevant information (room type and details) into an overview section.

Drastic Improvement in Online Sales

As a result over my work, which was implemented from January 2022 - June 2022, there was a drastic increase in online sales and a decrease in agent calls and help desk calls.

I am extremely pleased with the outcome of my work on the Resort Details initiative. It is clear that I improved the web user experience and created an impressive increase in bookings.